ADR's touch-screen tablet PCs are the best method available for collecting data.
| |
Paper |
PDA |
Tablet PC |
Flexible survey changes and corrections |
No |
Yes |
Yes |
Force questions to be answered properly |
No |
Yes |
Yes |
Run a conjoint |
No |
Yes |
Yes |
Completely random question order |
No |
Yes |
Yes |
Fun and interactive for respondents |
No |
Yes |
Yes |
Real-time delivery of survey results |
No |
Yes |
Yes |
Discrete focus group recruitment based on responses |
No |
Yes |
Yes |
Screen Size |
N/A |
Up to 4" |
8.5-9"* |
High Resolution Images |
Yes |
No |
Yes |
Runs ADR's proprietary Graphics Breakouts |
No |
No |
Yes |
Low risk of data entry errors |
No |
No |
Yes |
Video |
No |
Yes |
Yes |
Runs Microsoft Windows applications |
No |
No |
Yes |
*ADR has found this to be the ideal
screen size for collecting data. Larger screens are cumbersome in a mobile environment, and smaller screens
have visibility and
information quantity limitations
